The Diamond Store

About Us

In the fall of 1906 a young man helped an older man across the street. He offered to share his umbrella during a rain storm and afterward they shared a cup of coffee in a nearby restaurant. The older gentleman was Fred Widmann, a Mitchell, SD businessman and immigrant, and the younger man was Gustaf Woelfel. Gustaf, a cuckoo clock maker in Germany's black forest, ended up going back to America, marrying Mr. Widmann's Daughter Bertha, opening a jewelry store in the Widmann Hotel and having 4 children
with Bertha. One of the children was Fred Woelfel, who was born in an apartment over the jewelry store. Fred stayed in the business with his wife VonDeane until their retirement. Their daughter Doris married Bull Jamison and they started in the store in 1972 and eventually bought the store in 1981. Today their son Bradley runs the store and they are still active in its operations. Daughter Paige works in the store part time. Brad and Donna, who have been active in the store, have 2 children, Kari and Chase. Kari
works during Christmas, and chase is just starting out. Gustaf, Fred, Bill, and Brad have along with their spouses, been active in the Mitchell community since our Main Street was mud!